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Exciting news! We have a new website!See you there :)— Kevon

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Grow your community with work and stories

If you give people a way to follow your journey, they will.Join our course + community today to scale your digital leverage. Our next Accelerator runs from Jan 8, 2024 to Jan 26, 2024, enroll now to take part!

Before you forget, we share all updates via email.

We'll open enrollment at the end of December and you can get access on Jan 1, 2024.

Join 825 creators on the waitlist to get notified:

Showing up on social media is exhausting

Every expert is painting that beautiful picture and selling you quick hacks to build a large audience.You know that having a strong presence and a large audience is the key to scaling your business these days. You’ve tried! You created a social media account and started posting, but no one seemed to care. You felt like talking to air.Worse, you started doubting yourself. “Maybe I don’t have what it takes.”

Does this happen to you?

If this is you, you’re like 90% of the people getting on social media. You’ve been painted the wrong picture, taught the wrong strategies, and placed in the wrong corner of the Internet.I’d love to show you another way.

Why you want to show work-in-progress and stories

1. You can generate early traction towards new products you’re working on
2. You can get early feedback to improve the products
3. You can attract a growing community ready to buy and spread the word
4. You can build up a trustworthy brand by actively involving the community

This is all possible because you’ve show commitment in public.

If you’re ready to show up in the most authentic way to scale your digital leverage, join us at Build in Public Mastery.

This is the program that will change how you approach social media, community building, and product development.We’re bringing the community-led growth framework, which is popular among fast-growing startups like Notion, Canva, and Strava, to solopreneurs and small teams.

Instead of building in private and only showing the world when your product is ready, you’ll show your work as early as possible. You’ll involve your community in public. And finally, you’ll use the signals and feedback to build the products they want.This is how your business and community grow in parallel.

Your journey with us

We are frustrated at video lessons that are pure lectures. Again, action > learning. In our video lessons, you’ll be prompted to implement your learnings, reflect, and share with us in the community. We love seeing you progress and win.

Module 0: Start You Off On This Public Path

99% of people see “building in public” as showing off your finished work or sharing random updates. If you’re going to build in public to scale your business & community, we need to set you straight first.

Module 1: Reset What You Know About Social Media

When you study big accounts to learn their positioning and strategy, you’re doomed to fail. They’re at step 100 and you’re at step 1! You’ll find out the roles expertise, vulnerability, and a small following play in your community growth.

Module 2: Document, Don’t Create

Showing your work is the easiest, yet the most powerful, form of content. Sadly, most people only know how to throw out wisdom bombs. You’ll create a stupid simple way to document your stories.

Module 3: Show Your Work to Serve the Community

People don’t care about what you share until you make it beneficial for them. You’ll become so good at sharing your stories but telling them in a way that hook, serve, and connect with your community.

Module 4: Involve Your Audience to Help You Build

The more you involve, the faster you scale. You’ll involve people publicly and also privately to create a flywheel that can accelerate your product development and traction.

Module 5: Flow People From Social to Email

Social media is where you get discovered but email marketing is where you deepen the relationships. You’ll leverage email to bring your community closer to you and create buzzing launches for your products.

Module 6: Systemize to Maximize Your Impact

To play the long game, you need great systems that fit your style in place. You’ll pick up the DOCS content creation flow and BROC community engagement system to design your own workflows.

What’s included

This is not your typical community experience. We run it in a way to maximize your action.

→ Accelerator Cohorts

We run a 3-week live course within our community 3 times a year to give you an immersive learning experience. You’ll join 3 live sessions with Kevon to pick up the core course content and ask any questions you want.The next cohort runs from Jan 8, 2024 to Jan 26, 2024.

→ Sprints

We run 30-day sprints 3 times a year to get you out there to build new products with your community. You set a product scope, iterate and share over 30 days, and do a mini launch. You as an entrepreneur and your community will both grow 10x faster because you’re taking action.The next sprint runs from Feb 1, 2024 to Feb 29, 2024.

→ You’ll get a broccolious experience

- Action-focused curriculum
- Quarterly masterclasses
- Fortnightly Office hours with Kevon
- Member-led mastermind groups & coworking hours
- Social events
- Course resources like case studies, templates, swipe files

This program is NOT for everyone

I’d love you to have a great time here so:

Come join us:

Do you find it hard to get things moving?

Building in public can help you gain clarity.We'll open enrollment at the end of December and you can get access on Jan 1, 2024.Join 825 creators on the waitlist to get notified:

What students said

Latest words from students

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WOW! You actually read until the end of this page. What a champ!

We'll open enrollment at the end of December and you can get access on Jan 1, 2024.Join 825 creators on the waitlist to get notified:

Let's do your Build in Public Mastery: Before Snapshot 📸

Build in Public Success Stories

Build in Public Mastery has helped more than 100 creators show their work, grow their brand and following, and launch their digital products. The stories below are written by students who want to share their experiences before and after taking part in the program. You can also reach out to them!

Hi Sprinters!

Here's a chance to join our Build in Public Mastery community and redeem your $50:

Choose what best suits you:

Is this an online course? YES! But it is also an Action Community.It is pointless if you just watch videos on how to build in public. If you want to succeed, you have to put in the reps to build in public.You can see Build in Public Mastery as a Marathon Training Program. You’re going to train for 10km, 21km, then 42km. Each milestone is you building a new product, and each iteration will level you up based on what you already have.The goal is for you to build a successful business with lots and lots of people cheering and helping you on the sidewalk.This community will give you support and fresh knowledge, but most importantly, it will motivate you to get out there and start building and showing. Action > learning.

How this action community works

1. Start with our core curriculum

Once you join, you’ll have lifetime access to the course. You can now decide how fast or slow you want to go. The lessons are all bite-sized to make sure you’re getting the most out of it.

2. Take action with our suggested exercises

We absolutely hate video lessons that are lectures. Again, action > learning. Through the course, you’ll be prompted to implement your learnings, reflect, and share with us in the community. We love seeing you progress and win.

3. Participate in onboarding cohorts

When we have enough students starting the course, we’ll form lightweight onboarding cohorts to connect. There will also be regular office hours for you to ask questions.

4. Take more action with our community

We’ll host Build in Public Sprint 4 times a year. You can join us to build something new in public that contributes to your goals. It can be a mini course, a new feature, a freebie, the first 3 chapters of a book, a beta version of your community … anything really.Of course, we’ll also have social events, workshops, and new resources to support your growth.

The curriculum

So what exactly are you learning in the course?You’ll be mastering SIB - “Show-Involve-Build”.

Traditionally, entrepreneurs love to build in private and only show the world when the product is ready. What if no one wants it? That’s a waste of time and effort.The SIB brings you a whole new way to talk about what you’re building early.This way you can gauge reactions and signals. If you sense positivity, then you start building and showing your work in public. Through the process, you get constructive feedback to shape your product.Your community is watching. They’re invested in your process. When you’re ready to launch, they are all there waiting to help and support you. When you start another product, everyone continues to follow your work.This is how your business and community grow in parallel.To get to this level I just described, we are here to help you build muscles in 6 areas under the Build in Public Arc. Here’s a glimpse into the plan:

What you’ll get in this program

→ 7 Self-guided Course Modules

Go through each module and complete suggested exercises at your own pace. If you sign up for the Community plan, you can also post your homework, ask questions, and get feedback anytime.

→ The Action Community

If you choose to join the Community plan, you’ll have access and support from the community of public-minded creators.

→ The Knowledge Base

Included in the Course plan, you’ll have access to an ever-expanding library of resources.

→ Lifetime Access

You have lifetime access to the course materials and any future updates.

Money back guarantee

I am not eager to keep your money if this is not what you want. So if you don’t find the course valuable, I’ll happily refund 100% of your course fee within 10 days of your enrollment date.