Build in Public Mastery

Hi friends,

Exciting news! We have a new website!See you there :)— Kevon

Build in Public Mastery

Created at Small School

Copyright © 2024 Transparent Lab Limited. All Rights Reserved.

Grow your community with work and stories

If you give people a way to follow your journey, they will.Join our course + community today to scale your digital leverage. Our next Accelerator runs from Jan 8, 2024 to Jan 26, 2024, enroll now to take part!

Build in Public Mastery is the learning journey to help you get heard online.

Before you forget, we share all updates via email.

We'll open enrollment at the end of December and you can get access on Jan 1, 2024.

Join 825 creators on the waitlist to get notified:

Showing up on social media is exhausting

Every expert is painting that beautiful picture and selling you quick hacks to build a large audience.You know that having a strong presence and a large audience is the key to scaling your business these days. You’ve tried! You created a social media account and started posting, but no one seemed to care. You felt like talking to air.Worse, you started doubting yourself. “Maybe I don’t have what it takes.”

Does this happen to you?

  • You know who you are in real life, you just don’t know how to show it online

  • You often cannot come up with ideas to share

  • When you have an idea, you’re afraid to get 0 engagement and people judge you for that

  • You don’t know how to invite engagement. How to get people to like and reply?

  • You get on social media feeling overwhelmed and lost like a wild goose chase

  • You are close to burning out and are on the verge of quitting

If this is you, you’re like 90% of the people getting on social media. You’ve been painted the wrong picture, taught the wrong strategies, and placed in the wrong corner of the Internet.I’d love to show you another way.

Jannis Fedoruk-Betschki

"I realize that I always thought I wasn’t good enough. That was the #1 reason I built most things in private. But Build in Public Mastery revealed that people are impressed with my skills and the ability to iterate quickly. Now I’m a confident creator putting my thoughts out there. This has been the biggest educational purchase I have done so far and I haven't regretted it."

Jannis Fedoruk-Betschki / Austria / Designer

Javier Luis Gomez

"I felt like I couldn’t compete with the sea of experts on social media and I struggled to give “wisdom bombs” and generic health advice. Build in Public Mastery helped me realize that I could share the story of going from an offline coach to an online health coach. Now I’m not afraid to post my experiments online. I can be myself. And people will still be supporting me and helping me grow."

Javier Luis Gomez / Philippines / Health Coach

Why you want to show work-in-progress and stories

1. You can generate early traction towards new products you’re working on
2. You can get early feedback to improve the products
3. You can attract a growing community ready to buy and spread the word
4. You can build up a trustworthy brand by actively involving the community

This is all possible because you’ve show commitment in public.

If you’re ready to show up in the most authentic way to scale your digital leverage, join us at Build in Public Mastery.

This is the program that will change how you approach social media, community building, and product development.We’re bringing the community-led growth framework, which is popular among fast-growing startups like Notion, Canva, and Strava, to solopreneurs and small teams.

Show-Involve-Build

Instead of building in private and only showing the world when your product is ready, you’ll show your work as early as possible. You’ll involve your community in public. And finally, you’ll use the signals and feedback to build the products they want.This is how your business and community grow in parallel.

Your journey with us

We are frustrated at video lessons that are pure lectures. Again, action > learning. In our video lessons, you’ll be prompted to implement your learnings, reflect, and share with us in the community. We love seeing you progress and win.

The Build in Public Arc
The Build in Public Arc

Module 0: Start You Off On This Public Path

99% of people see “building in public” as showing off your finished work or sharing random updates. If you’re going to build in public to scale your business & community, we need to set you straight first.

Module 1: Reset What You Know About Social Media

When you study big accounts to learn their positioning and strategy, you’re doomed to fail. They’re at step 100 and you’re at step 1! You’ll find out the roles expertise, vulnerability, and a small following play in your community growth.

Module 2: Document, Don’t Create

Showing your work is the easiest, yet the most powerful, form of content. Sadly, most people only know how to throw out wisdom bombs. You’ll create a stupid simple way to document your stories.

Module 3: Show Your Work to Serve the Community

People don’t care about what you share until you make it beneficial for them. You’ll become so good at sharing your stories but telling them in a way that hook, serve, and connect with your community.

Module 4: Involve Your Audience to Help You Build

The more you involve, the faster you scale. You’ll involve people publicly and also privately to create a flywheel that can accelerate your product development and traction.

Module 5: Flow People From Social to Email

Social media is where you get discovered but email marketing is where you deepen the relationships. You’ll leverage email to bring your community closer to you and create buzzing launches for your products.

Module 6: Systemize to Maximize Your Impact

To play the long game, you need great systems that fit your style in place. You’ll pick up the DOCS content creation flow and BROC community engagement system to design your own workflows.

What’s included

This is not your typical community experience. We run it in a way to maximize your action.


→ Accelerator Cohorts

We run a 3-week live course within our community 3 times a year to give you an immersive learning experience. You’ll join 3 live sessions with Kevon to pick up the core course content and ask any questions you want.The next cohort runs from Jan 8, 2024 to Jan 26, 2024.


→ Sprints

We run 30-day sprints 3 times a year to get you out there to build new products with your community. You set a product scope, iterate and share over 30 days, and do a mini launch. You as an entrepreneur and your community will both grow 10x faster because you’re taking action.The next sprint runs from Feb 1, 2024 to Feb 29, 2024.


→ You’ll get a broccolious experience

- Action-focused curriculum
- Quarterly masterclasses
- Fortnightly Office hours with Kevon
- Member-led mastermind groups & coworking hours
- Social events
- Course resources like case studies, templates, swipe files

Build in Public Mastery Review

Build in Public Mastery Review
Build in Public Mastery Review
Build in Public Mastery Review
Build in Public Mastery Review
Build in Public Mastery Review
Build in Public Mastery Review

Course

Master Build in Public

  • BIPM Curriculum: 7 self-paced modules

  • Assignments: Get your hands dirty with exercises & small challenges

  • Lifetime Access to all course materials

  • BIPM Handbook: use a step-by-step PDF to evaluate your progress

  • Knowledge Base: access case studies, expert interviews, worksheets, frameworks, swipe files, and more

  • No Community: To join separately at a later date, the current rate is $250/yr or $75/qr

-

$297

Or pay in 3 installments ($107)

Community

Go Far, Go Together

  • Everything in Course Plan

  • Access: 12-mo access to our action community

  • Power-Up: Participate in our quarterly Build in Public Sprint and masterclasses

  • Workshops: Shape topics & attend new workshops hosted by Kevon & members

  • Support: Join office hours & coworking hours

  • Connections: Network with community-minded build-in-public creators

  • Accountability & Exchange: Post your homework, get feedback & share progress

  • Behind The Scenes: Access to Kevon's retrospectives sharing the in-and-out of building this education business

  • Final Quota: Secure to renew at current rate $150/yr or $45/qr

$447

Installments not available

Accelerator

Get Direct & Close Access to Kevon

  • Only 4 seats available

  • Everything in Community Plan

  • Community: Lifetime access (no recurring fee)

  • Calls: 3 x 30-min 1:1 in the first 6 months

  • Support: Get priority support from Kevon whenever you have questions & reach out to us

  • Analysis: In-depth review of your conversion flow: Build in Public content → profile → opt-in page

  • BONUS: Ultimate Playbook of Momentum Marketing to build & launch your product with buzz

  • BONUS: Get Email Course Engine to build a word-of-mouth engine attracting 3,000 fans on autopilot for you

  • BONUS: Get Easy Content Magic to create 20 pieces of content a week from your day-to-day

  • BONUS: Get Find Joy in Chaos to grow your Twitter/X following doing what others don't

$1,497

Or pay in 3 installments ($547)

This program is NOT for everyone

I’d love you to have a great time here so:

  • If you don’t plan to build & launch anything in the next 6 months, this is NOT for you.

  • If you haven’t shown up online or published a single word, this is NOT for you.

  • If you prefer other ways to generate income e.g. Ads, Marketplace, SEO, this is NOT for you.


Come join us:

  • If you want to grow your name & community in parallel, this is for you.

  • If you enjoy working closely with your community to build products, this is for you.

  • If you can play the long game instead of taking shortcuts, this is for you.

"One of the things I really liked about Build in Public was not being so concerned about the immediate result. I don't think things have to be that linear. Instead, it's more like building relationships and then yeah, some things will come out of that. So I absolutely, definitely got signups because of being more public."

Cathy Raffaele / Australia / Educator

"The thought of being so transparent just felt really overwhelming. My favorite part of being in the program was the different frameworks and tools that Kevon uses to Build in Public. Kevon is awesome. Good person and great heart. He'll gently guide you but also push you a little bit."

Melvin Varghese, PhD / United States / Psychologist & Creator

Hey there! I’m Kevon

I’m the founder and head teacher here to help you unlock your business potential by growing a collaborative community.People call me the “Build in Public guy”, but you’re likely wondering how everything unfolded. Back in November 2020, I left the software startup I co-founded. Within 2 months, my older daughter would be born. These significant events prompted me to rethink how work and family would align in my life moving forward.Despite all my contributions in different companies, I was tired of being a nobody. I wanted to start “compounding”. I knew how important it was to build myself a presence and a community, so that I could collaborate with and serve them.

Kevon Cheung

When I stumbled upon “Build in Public”, I was struck by how closely it mirrored my life principles. At the same time, showing your work in public and growing a community are clear growth drivers for businesses.So I started building my first project, the “Build in Public Free Guide”, in public. I asked questions, helped people, gathered feedback, and refined the guide. I spent 2 months on it and when I launched it, 2,100 visitors from all across the world checked out my guide. Overnight, my Twitter/X following doubled. I became known as the “Build in Public guy”. Everyone wanted to learn more. I could feel that this is the new way to build products.

Kevon Cheung

And you might have guessed, the rest is history! As of now, I’ve taught thousands of students how to build in public through my courses, community, and book. Build in Public Mastery is my home base to support entrepreneurs going from building alone to building publicly with their communities.

"I want to thank Kevon for introducing me to the idea of building in public. It has helped me to be open, authentic, and to share knowledge and experience. This course and community is for anyone who 'feels the fear' but still has a burning desire to create."

Luke Tyler / United Kingdom / Music Producer

"You know, honestly, Kevon, part of my favorite part of the class is the energy that you bring to this. It's friendly and professional. You're actually an excellent example of a kind of personality on a social media channel who is accessible, who plans very well, and who models the kinds of things that you're talking about."

Marko Schmitt / United States / Coach

Do you find it hard to get things moving?

Building in public can help you gain clarity.We'll open enrollment at the end of December and you can get access on Jan 1, 2024.Join 825 creators on the waitlist to get notified:

What students said

Eddie Bockelman

Eddie Bockelman

Entrepreneur, Creator, 12k Twitter Followers

"A year ago, I wanted to build an audience on Twitter but I didn't know where to start. I'm so glad I found Kevon. He's incredibly insightful and able to break down what works so that it's easy to understand. I'm now able to understand and use authenticity and relatability to involve my audience."

Jennifer Newcomb

Jennifer Newcomb

Writer, Author of 4 Books

"I initially struggled with overthinking and putting too much pressure on myself while sharing on Twitter. The course was an eye-opening experience to just be me, show up authentically, and make equal, respectful, and friendly connections. There was a real emphasis on trusting yourself and humanizing other people, which has really improved how I show up."

Maitry Vaghela

Maitry Vaghela

Fitness Startup Founder

"I’d like to thank Kevon for putting this incredible course together. It’s transformed the way I think of my personal brand and audience building. It makes sense to me as when I look at my real-life interactions, I naturally gravitate to people who I perceive as ‘authentic’, and online is no different."

Miguel Espinoza

Miguel Espinoza

Developer, Indie Hacker

"As an indie hacker, I knew the importance about building an audience & sharing your voice, yet it felt like I was climbing a mountain. With Kevon’s advice and tactics, it made me feel comfortable about just being me, confident in what I had to say, and just being more open and authentic."

Meera Datey

Meera Datey

Web Developer, Founder

"I always wanted to find my voice. I had many scattered thoughts and lacked focus. Kevon’s framework helped me discover myself. In a few weeks, I made more progress than I would have in a year's time. Another benefit of the course is the supportive members, each bringing in a valuable perspective."

Mike Cardona

Mike Cardona

Digital Marketing Entrepreneur, Newsletter Creator

"Kevon’s expertise, wisdom, and insight are incredible. I learned, and it reminded me of things I can and should do to grow and engage my audience during the course. From day one, the odds will be in your favor. It was very actionable, but also very insightful at the same time - I loved it."

Freeze

Freeze

Engineer, Creator

"I was feeling lost and had no sense of direction while navigating Twitter. There were people I aspired to be on the platform and I wanted to showcase my personality as freely as they did but I was shy.""I’m surprised at how the course improved my overall self-expression online. As an introvert, I had a hard time sharing or even making friends online. It’s very interesting that I went from the quietest person in the room to someone who volunteered to share after the breakout sessions."

Latest words from students

WOW! You actually read until the end of this page. What a champ!

We'll open enrollment at the end of December and you can get access on Jan 1, 2024.Join 825 creators on the waitlist to get notified:

Build in Public Mastery

Created at Public Lab

Copyright © 2023 Transparent Lab Limited. All Rights Reserved.


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Your access will be shared on Oct 16, 2023.

Wait. Have you thought about what project you'll build in public with? If you identify yourself as a creator-educator and want to grow an email list, I have an idea for you.Build a free email course!If you build it right, it will become an asset drawing in raving fans for you. My course attracted 3,000 students on autopilot!As a student of Build in Public Mastery, you can now join 150 creators to Email Course Engine (click to learn about the course) at 40% off! Only valid today.


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You'll no longer get future updates on Build in Public Mastery. Before you go, I just want to say - thank you!--- Kevon


Unsubscribed This Round!

You'll still get future updates when we open enrollment for Build in Public Mastery. Cheers!In the meanwhile, there are tons of free content on my YouTube channel you can check out.— Kevon


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You're all set! If you ever want to pick up Build in Public to grow your business, you can check out our course.

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Build in Public Success Stories

Build in Public Mastery has helped more than 100 creators show their work, grow their brand and following, and launch their digital products. The stories below are written by students who want to share their experiences before and after taking part in the program. You can also reach out to them!

Jannis Fedoruk-Betschki

From university drop out to confidently building in public

Christine Trac

Build in Public Mastery taught me how to share my story without being a marketing sleazeball

Shruthi Sundaram

How Build In Public Mastery gave me ultra-clear direction

Javier Luis Gomez

I was struggling as a health coach. Build in Public Mastery helped me find my voice

What does Build in Public mean to you?

Hear what Cathy Raffaele has to say

Favorite Part of Build in Public Mastery

Hear what Marko Schmitt has to say

Jennifer Newcomb

Build in Public Mastery removed my writer's pressure to show up online

Onur Genes

Build in Public Mastery introduced my work to the world

Hi Sprinters!

Here's a chance to join our Build in Public Mastery community and redeem your $50:

    Choose what best suits you:

    Arrow Down

    Course

    Master Build in Public

    • BIPM Curriculum: 7 self-paced modules

    • Assignments: Get your hands dirty with exercises & small challenges

    • Lifetime Access to all course materials

    • BIPM Handbook: use a step-by-step PDF to evaluate your progress

    • Knowledge Base: access case studies, expert interviews, worksheets, frameworks, swipe files, and more

    • No Community: To join separately at a later date, the current rate is $250/yr or $75/qr

    -

    $297

    Or pay in 3 installments ($107)

    Community

    Go Far, Go Together

    • Everything in Course Plan

    • Access: 12-mo access to our action community

    • Power-Up: Participate in our quarterly Build in Public Sprint and masterclasses

    • Support: Join office hours & coworking hours

    • Connections: Network with community-minded build-in-public creators

    • Accountability & Exchange: Post your homework & share progress in the community

    • Workshops: Shape topics & attend new workshops hosted by Kevon & members

    • Final Quota: Secure option to renew for $150/yr or $45/qr (even when price goes up)

    $447

    Installments not available

    Accelerator

    Get Direct & Close Access to Kevon

    • Only 4 seats available

    • Everything in Community Plan

    • Community: Lifetime access (no recurring fee)

    • Calls: 3 x 30-min 1:1 in the first 6 months

    • Support: Get priority support from Kevon whenever you have questions & reach out to us

    • Analysis: In-depth review of your conversion flow: Build in Public content → profile → opt-in page

    • BONUS: Ultimate Playbook of Momentum Marketing to build & launch your product with buzz

    • BONUS: Get Email Course Engine to build a word-of-mouth engine attracting 3,000 fans on autopilot for you

    • BONUS: Get Easy Content Magic to create 20 pieces of content a week from your day-to-day

    • BONUS: Get Find Joy in Chaos to grow your Twitter/X following doing what others don't

    $1,497

    Or pay in 3 installments ($547)

    Jannis Fedoruk-Betschki

    "I realize that I always thought I wasn’t good enough. That was the #1 reason I built most things in private. But Build in Public Mastery revealed that people are impressed with my skills and the ability to iterate quickly. Now I’m a confident creator putting my thoughts out there. This has been the biggest educational purchase I have done so far and I haven't regretted it."

    Jannis Fedoruk-Betschki / Austria / Designer

    Javier Luis Gomez

    "I felt like I couldn’t compete with the sea of experts on social media and I struggled to give “wisdom bombs” and generic health advice. Build in Public Mastery helped me realize that I could share the story of going from an offline coach to an online health coach. Now I’m not afraid to post my experiments online. I can be myself. And people will still be supporting me and helping me grow."

    Javier Luis Gomez / Philippines / Health Coach

    This is why I created Build in Public Mastery

    Earlier I told you about how entrepreneurs fail because they jump straight to building and launching products. The truth is - I was that entrepreneur!I’ve had many attempts in my life but none of them worked out. Thinking back, I never really understood the people I was building for. I was blindly guessing what they wanted.But in November 2020, I took a different approach. I had no intention of what to build and sell. I simply said to myself “I enjoy hanging around bootstrapped entrepreneurs” so I started making friends in the space.

    Kevon Cheung

    Then I started building my 1st project, “Build in Public Free Guide” in public. I asked questions. I helped people. I got feedback. I improved the guide. I spent 2 months on it and what happened next blew my mind away!Because I took the time to work with my community, they all jumped in to help me spread the word. In only 3 days, I had 2,100 visitors all across the world checking out my work. I never experienced something like this and could feel that this is the new way to build things.

    Kevon Cheung

    Since early 2021, I’ve taught thousands of people how to build in public and my framework has been refined many, many times. This course and community become the ultimate place to support creative entrepreneurs going from building alone in their heads to building with their communities in public.This is what I want to bring to the world and you.

    "I think my biggest struggle before starting this course was that I couldn't decide on a niche, where I was jumping back and forth between multiple topics. After building in public, it wasn't like I suddenly had the answer, but I felt like I had the tools to find out who it was. So I felt a lot more confident in the process."

    Brian To / United States / Writer

    "My favorite part of the Build in Public Mastery course is actually three things. One of them is the mental model of Omakase. The fact that I am in this elaborate public dance where both me and my audience are having fun building this product and we are both looking forward to shipping it and repeating that process over and over."

    Arvindh Sundar / India / Entrepreneur

    Marathon Training for you & your business

    Is this an online course? YES! But it is also an Action Community.It is pointless if you just watch videos on how to build in public. If you want to succeed, you have to put in the reps to build in public.You can see Build in Public Mastery as a Marathon Training Program. You’re going to train for 10km, 21km, then 42km. Each milestone is you building a new product, and each iteration will level you up based on what you already have.The goal is for you to build a successful business with lots and lots of people cheering and helping you on the sidewalk.This community will give you support and fresh knowledge, but most importantly, it will motivate you to get out there and start building and showing. Action > learning.


    How this action community works

    Students Saying Hello in Community

    1. Start with our core curriculum

    Once you join, you’ll have lifetime access to the course. You can now decide how fast or slow you want to go. The lessons are all bite-sized to make sure you’re getting the most out of it.


    Kevon Sharing Frameworks

    2. Take action with our suggested exercises

    We absolutely hate video lessons that are lectures. Again, action > learning. Through the course, you’ll be prompted to implement your learnings, reflect, and share with us in the community. We love seeing you progress and win.


    Build in Public Mastery Cohort 3

    3. Participate in onboarding cohorts

    When we have enough students starting the course, we’ll form lightweight onboarding cohorts to connect. There will also be regular office hours for you to ask questions.


    Build in Public Challenge

    4. Take more action with our community

    We’ll host Build in Public Sprint 4 times a year. You can join us to build something new in public that contributes to your goals. It can be a mini course, a new feature, a freebie, the first 3 chapters of a book, a beta version of your community … anything really.Of course, we’ll also have social events, workshops, and new resources to support your growth.

    "I want to thank Kevon for introducing me to the idea of building in public. It has helped me to be open, authentic, and to share knowledge and experience. This course and community is for anyone who 'feels the fear' but still has a burning desire to create."

    Luke Tyler / United Kingdom / Music Producer

    "The thought of being so transparent just felt really overwhelming. My favorite part of being in the program was the different frameworks and tools that Kevon uses to Build in Public. Kevon is awesome. Good person and great heart. He'll gently guide you but also push you a little bit."

    Melvin Varghese, PhD / United States / Psychologist & Creator

    The curriculum

    So what exactly are you learning in the course?You’ll be mastering SIB - “Show-Involve-Build”.

    Show-Involve-Build

    Traditionally, entrepreneurs love to build in private and only show the world when the product is ready. What if no one wants it? That’s a waste of time and effort.The SIB brings you a whole new way to talk about what you’re building early.This way you can gauge reactions and signals. If you sense positivity, then you start building and showing your work in public. Through the process, you get constructive feedback to shape your product.Your community is watching. They’re invested in your process. When you’re ready to launch, they are all there waiting to help and support you. When you start another product, everyone continues to follow your work.This is how your business and community grow in parallel.To get to this level I just described, we are here to help you build muscles in 6 areas under the Build in Public Arc. Here’s a glimpse into the plan:

    The Build in Public Arc
    The Build in Public Arc

    What you’ll get in this program

    → 7 Self-guided Course Modules

    Go through each module and complete suggested exercises at your own pace. If you sign up for the Community plan, you can also post your homework, ask questions, and get feedback anytime.

    • Module 1: Start You Off On This Public Path

    • Module 2: Reset What You Know About Social Medi