Build in Public Mastery
Master growing a following with your work and stories
If you give people a way to follow your journey, they will.
It is 2022. You knew having an online presence and an audience was the key to success. You created a Twitter account and started tweeting, but no one seemed to pay attention to you. You felt like talking to air.Worse, you started questioning if you had any values to bring to the online world.You know there’s a way to do it because some people have cracked the secret code. You tried tweeting wisdom like big influencers. You went to other people’s tweets to engage first. Nothing worked because they were scattered tactics or even the wrong strategies for where you were at.
Does this happen to you?
You know who you are in real life, you just don’t know how to show it online
You often cannot come up with ideas to tweet
When you have an idea, you’re afraid to get 0 engagement and people judge you for that
You don’t know how to find posts to engage with or invite engagement in
You get on Twitter feeling overwhelmed and lost like a wild goose chase
You are close to burning out and are on the verge of quitting
If this is you, you’re like 80% of the people getting on Twitter. You’ve been painted the wrong picture, taught the wrong early strategies, and placed in the wrong corner of the Internet.
Let me show you another way.
If you want to build an online presence and a following, there are 6 key pillars the most influential voices master behind the scenes.
Build in Public Mastery is the most extensive course covering all 6 pillars to help you create a profitable and buzzing product launch by building together with your community.
Ready to give yourself a 2nd chance and do it the right way? You can join 100+ creators to achieve:
Why Twitter seems wild and scary but how you can show up as yourself confidently
How to never run out of ideas to share by working with your stories
The 3 storytelling and engagement frameworks so you can interact with anybody online
The system you implement to control Twitter instead of the other way around
The truth about building online relationships and how you do it
How to grow as an independent creator and be in demand
What steps to take to have successful launches supported by your raving fans
The story behind Build in Public Mastery
When I first got to know Building in Public, I remembered me saying “I love it - this is how I’ve been living my life!” I value transparency and community so much that I started creating everything online in public with the people around me.I went on to write the Build in Public guide that was read by 10,000+ entrepreneurs. I’ve also been coaching entrepreneurs and getting on podcasts and events to spread the mindset.Now I’ve developed this in-depth course by taking everything I know about how to build in public to help you grow your online presence and following by showing your work.This is not just content stitched together, this is a learning experience. Your learning experience.
Does Build in Public work?
Founder of ConvertKit
Nathan has 80k Twitter followers but, more importantly, he runs ConvertKit with $29M revenue in 2022. He has openly talked about the importance of growing an audience in your journey.Nathan said in his article, "By sharing your journey publicly—and inviting friends, family, and complete strangers along for the ride—you will create your own fan club who are actively rooting for your success.""Some will buy your products, others will tell their friends, and still more will cheer you on."Read his original article here
What is this course?
Build in Public Mastery is a 12-month hybrid learning journey combining self-paced materials with a live cohort 3 times a year and monthly events.
You get instant access once you enroll and you can attend one of our live cohorts. You get support in our online community and join a variety of events from hot seats, to workshops, to meetups.
6-module curriculum covering all you need to show your work and build a following of raving fans <check out a video lesson>
A 3-week live cohort featuring orientation, 6 live activity-based workshops, and graduation so you can learn with the community <check out a workshop sample>
12-month access to the community & ongoing hot seats, workshops, and events
Detailed walkthrough of how to use Twitter effectively
30 "in public" storytelling templates with question prompts to build your creative muscles
Kevon’s 12k tweets dataset growing from 0 to 9k followers in 12 months
Tutorials and discounts on the best Twitter tools to help you share, track, and grow
An online Slack community where you can access all alumni and new students, a safe place to ask your questions, and discuss & share new ways to grow your brand and following
Lifetime access to all materials plus all future updates
(Bonus) Behind the scenes case study on how to build a course in public in 42 days and then making $18k in the first 60 days
(Bonus) Detailed case study of Twitter accounts at 5 different stages and their audience growth strategy
Live Cohorts & Hot Seat Sessions
I don’t believe in just giving you all the videos and articles and let you figure out the rest alone. When I see students go from
insecure and lost → confident and expressive
I know a live cohort is the key to helping you grow.
Our next live cohort <BIPM5> is coming up Oct 17 - Nov 4, 2022. Enrollment opens on Oct 3 (Mon).
Hear from our students
Music Producer, Community Lead
"I want to thank Kevon for introducing me to the idea of building in public. It has helped me to be open, authentic, and to share knowledge and experience.""I’d recommend Kevon’s course to anyone who 'feels the fear' but still has a burning desire to create."
Melvin Varghese, PhD
Podcaster, Psychologist, Course Creator
"The thought of being so transparent just felt really overwhelming.""My favorite part of being in the cohort was 1) the awesome people that you get to meet and 2) the different frameworks and tools that Kevon uses to Build in Public.""Kevon is awesome. Good person and great heart. He'll