Build products your community wants, in public

Show your work, involve your audience, and build the right products from the feedback and signals you get. Learn our core curriculum at your own pace and take action with the support of our community of public-minded creators.

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Our door opens on Oct 9, 2023.If you want to join next time, join 825 creators on the waitlist:

You and I both know how to fail

Failing in business is easy. You just need to behave like many entrepreneurs out there. They think they know what people want, so they jump in, ideate, and build products right away - all without talking to one single ideal customer.Oh! Or you can be the creators these days. They create daily content wanting to grow huge audiences but have zero idea what they can sell to these followers.If you don’t want to fail, the not-so-magical magic formula is to build what people want and then have a way to let them know. Gurus love to tell you to use their 8 steps to build a workflow that can make you tens of thousands of dollars passively. Do you seriously believe them?At Build in Public Mastery, our goal is to teach you how to grow and work with your community in public to build your next product to traction.

Failure = Build in Your Head

How to “build with your community”

I want to tell you a story. There are 2 transfer students and they both want to become the President of the Chess Club. Let’s call them Jack and Jenn.Jack was number 1 in his old school so he is very confident. He goes around telling everyone he is the best chess player and asks people to vote for him at the next election.Jenn was also number 1 in her old school. She reaches out to the Chess Club members and hangs out with them. Someone asks her to play a game and she says yes. Very quickly, a lot of students notice her talents and want Jenn to be their president next semester.

I probably don’t need to tell you the result because you know it already - Jenn becomes the President.

She goes on to listen to her community and work with them to refine the club, making it better and better every day.These days, you see a lot of Jacks chanting how amazing they are on social media. All they want is for you to look up to them and buy from them. They might be able to scam a few people here and there, but they never have raving fans or a sustainable business.At Build in Public Mastery, we are all going to be Jenn. We listen to what our communities need and create kickass products with them, for them. And we do it differently - we do it in public so everyone else can see too.

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Is this an online course? YES! But it is also an Action Community.It is pointless if you just watch videos on how to build in public. If you want to succeed, you have to put in the reps to build in public.You can see Build in Public Mastery as a Marathon Training Program. You’re going to train for 10km, 21km, then 42km. Each milestone is you building a new product, and each iteration will level you up based on what you already have.The goal is for you to build a successful business with lots and lots of people cheering and helping you on the sidewalk.This community will give you support and fresh knowledge, but most importantly, it will motivate you to get out there and start building and showing. Action > learning.

How this action community works

1. Start with our core curriculum

Once you join, you’ll have lifetime access to the course. You can now decide how fast or slow you want to go. The lessons are all bite-sized to make sure you’re getting the most out of it.

2. Take action with our suggested exercises

We absolutely hate video lessons that are lectures. Again, action > learning. Through the course, you’ll be prompted to implement your learnings, reflect, and share with us in the community. We love seeing you progress and win.

3. Participate in onboarding cohorts

When we have enough students starting the course, we’ll form lightweight onboarding cohorts to connect. There will also be regular office hours for you to ask questions.

4. Take more action with our community

We’ll host Build in Public Sprint 4 times a year. You can join us to build something new in public that contributes to your goals. It can be a mini course, a new feature, a freebie, the first 3 chapters of a book, a beta version of your community … anything really.Of course, we’ll also have social events, workshops, and new resources to support your growth.

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The curriculum

So what exactly are you learning in the course?You’ll be mastering SIB - “Show-Involve-Build”.

Traditionally, entrepreneurs love to build in private and only show the world when the product is ready. What if no one wants it? That’s a waste of time and effort.The SIB brings you a whole new way to talk about what you’re building early.This way you can gauge reactions and signals. If you sense positivity, then you start building and showing your work in public. Through the process, you get constructive feedback to shape your product.Your community is watching. They’re invested in your process. When you’re ready to launch, they are all there waiting to help and support you. When you start another product, everyone continues to follow your work.This is how your business and community grow in parallel.To get to this level I just described, we are here to help you build muscles in 6 areas under the Build in Public Arc. Here’s a glimpse into the plan:

What you’ll get in this program

→ 7 Self-guided Course Modules

Go through each module and complete suggested exercises at your own pace. If you sign up for the Community plan, you can also post your homework, ask questions, and get feedback anytime.

→ The Action Community

If you choose to join the Community plan, you’ll have access and support from the community of public-minded creators.

→ The Knowledge Base

Included in the Course plan, you’ll have access to an ever-expanding library of resources.

→ Lifetime Access

You have lifetime access to the course materials and any future updates.

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This program is NOT for everyone

I’d love you to have a great time here so:

Come join us:

Do you find it hard to get things moving?

Building in public can help you gain clarity.Our door opens on Oct 9, 2023.If you want to join next time, join 825 creators on the waitlist:

When you share your journey while building it, you can get valuable insights and feedback from your audience that shape your product.You will build something a lot of people want.

What students said

Latest words from students

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WOW! You actually read until the end of this page. What a champ!

Our door opens on Oct 9, 2023.If you want to join next time, join 825 creators on the waitlist:

Let's do your Build in Public Mastery: Before Snapshot 📸