Build in Public Mastery

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When I first got to know Building in Public, I remembered me saying “I love it - this is how I’ve been living my life!” I value honesty and openness so much that I started creating everything online in public.I went on to write the Build in Public guide that was read by 10,000+ entrepreneurs. I’ve also been coaching entrepreneurs and getting on podcasts and events to spread the mindset.Now I’ve developed this in-depth course by taking everything I know about how to build in public to help you grow your online presence and following simply by showing your work.This is not just content stitched together, this is a learning experience. Your learning experience.

Nathan Barry

Founder of ConvertKit

Nathan has 58k Twitter followers but, more importantly, he runs ConvertKit with $29M revenue in 2022. He has openly talked about the importance of growing an audience in your journey.Nathan said in his article, "By sharing your journey publicly—and inviting friends, family, and complete strangers along for the ride—you will create your own fan club who are actively rooting for your success.""Some will buy your products, others will tell their friends, and still more will cheer you on."Read his original article here

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Luke Tyler

Music Producer, Community Lead

"I want to thank Kevon for introducing me to the idea of building in public. It has helped me to be open, authentic, and to share knowledge and experience.""I’d recommend Kevon’s course to anyone who 'feels the fear' but still has a burning desire to create."

Melvin Varghese, PhD

Podcaster, Psychologist, Course Creator

"The thought of being so transparent just felt really overwhelming.""My favorite part of being in the cohort was 1) the awesome people that you get to meet and 2) the different frameworks and tools that Kevon uses to Build in Public.""Kevon is awesome. Good person and great heart. He'll gently guide you but also push you a little bit."

Hey, Kevon here 👋

For the first 8 years of my career, I was a hard worker. I dedicated all my time to the companies I was working for or co-creating. When the last company didn't work out, I thought to myself "Dang! I'm still a nobody."At the same time, my first child was coming along. I started rethinking how work and family fit into my life. I wanted a family-oriented life with more time and flexibility.From that day onwards, I knew I had to build myself a presence and a voice online and then grow a sustainable business with them. But, I had no idea how to start and get people to notice me.So I started documenting my journey, sharing my learnings, and telling people what I was working on Twitter. It was slow at first because I had no followers. Then my Twitter followers, newsletter subscribers, and website visitors all started to go up! People resonated with what I shared and I met a lot of amazing people.That's when I first realized the power and potential of Building in Public!I’m here to show you the way so you and I can both live the life we want.

Eddie Bockelman

Entrepreneur, Creator, 12k Twitter Followers

"A year ago, I wanted to build an audience on Twitter but I didn't know where to start. I'm so glad I found Kevon. He's incredibly insightful and able to break down what works so that it's easy to understand. I'm now able to understand and use authenticity and relatability to involve my audience."

Jennifer Newcomb

Writer, Author of 4 Books

"I initially struggled with overthinking and putting too much pressure on myself while sharing on Twitter. The course was an eye-opening experience to just be me, show up authentically, and make equal, respectful, and friendly connections. There was a real emphasis on trusting yourself and humanizing other people, which has really improved how I show up."

Maitry Vaghela

Fitness Startup Founder

"I’d like to thank Kevon for putting this incredible course together. It’s transformed the way I think of my personal brand and audience building. It makes sense to me as when I look at my real-life interactions, I naturally gravitate to people who I perceive as ‘authentic’, and online is no different."

Miguel Espinoza

Developer, Indie Hacker

"As an indie hacker, I knew the importance about building an audience & sharing your voice, yet it felt like I was climbing a mountain. With Kevon’s advice and tactics, it made me feel comfortable about just being me, confident in what I had to say, and just being more open and authentic."

Meera Datey

Web Developer, Founder

"I always wanted to find my voice. I had many scattered thoughts and lacked focus. Kevon’s framework helped me discover myself. In a few weeks, I made more progress than I would have in a year's time. Another benefit of the course is the supportive cohort members, each bringing in a valuable perspective."

Mike Cardona

Digital Marketing Entrepreneur, Newsletter Creator

"Kevon’s expertise, wisdom, and insight are incredible. I learned, and it reminded me of things I can and should do to grow and engage my audience during the course. From day one, the odds will be in your favor. It was very actionable, but also very insightful at the same time - I loved it."

Freeze

Engineer, Creator

"I was feeling lost and had no sense of direction while navigating Twitter. There were people I aspired to be on the platform and I wanted to showcase my personality as freely as they did but I was shy.""I’m surprised at how the course improved my overall self-expression online. As an introvert, I had a hard time sharing or even making friends online. It’s very interesting that I went from the quietest person in the room to someone who volunteered to share after the breakout sessions."

Onur Genes

SaaS Founder

"Back in the day, I was thinking it's not worth sharing. Who cares about my opinions on that?""Then with the techniques you teach plus having similar people like me in the course, this gives me encouragement.""The feeling of getting recognized is a really great feeling!"

Rainar Angelo

Creator

"The FUEL framework to tell stories in my tweets is a great way!""I love the engagement with the people in the cohort because it is such a small group."

Build in Public Mastery

Created at Public Lab

Copyright © 2022 Transparent Lab Limited. All Rights Reserved.

You get a community learning experience

You can also learn at your own pace

We keep each other accountable

You and I won't give in to these 🤜🤛:

You'll be comfortable sharing the ups and downs of your building journey 📢

Your audience is sick of hearing more fluffy marketing stories. When you open up and share the behind-the-scenes with them, they want to follow you and see what you're doing!

You'll have a system from documenting to sharing 🎯

You no longer have to spend hours each day on social media fighting for attention. With a simple system, you can show up consistently by quickly capture what you're working on and share these meaningful stories

You'll involve your audience in the building process 👍

Your audience is the best people to shape your product because they're your potential customers. Get them involved and build an amazing product that they're ready to buy.

You'll grow your super loyal audience and they'll support your work 🚀

Hacky tactics help you gain followers quickly, but since they're not following "you" as a person, the effect doesn't last. You'll focus on your loyal fans, and they'll help you build more products, grow the community, and spread the word

1. Overcome Your Fear of Expressing Yourself Online

An audience is built on your brand and voice, and your voice is built on your ability to put yourself out there. No successful online entrepreneurs can get away with hiding behind their screens. This is why we start off with removing your fear to share your own thoughts and stories.

2. Capture & Highlight Key Events in Your Journey

Expensive audience-building courses show you all the social media growth hacks to get you more followers. But the truth is ... these hacks are not sustainable. You get raving fans by showing your real work. Guess what - your work is interesting if you know how to frame it.

3. Tie Your Sharing to Your Launch Goals

You want to tweet to build up momentum for your launch. Every tweet should tell your audience a perspective of the product that they're not aware of. All you need is a framework that connects the dots.

4. Adopt the Winning System

With books and self-paced courses, you can only see examples and learn theories. In this course, you'll be taking actionable small steps and implementing your system. If you want to have the best launch, it is important that you use the system that works.

5. Involve & Engage Your Audience Publicly

Many entrepreneurs imagine solutions and find out no one wants what they've built. You can avoid this by directly involving your audience all the time. You just need to know how to ask the right questions. Best part? You'll find that they are invested in your success and want to be your early customers because they play a key part in it.

6. Deepen Your Relationships with Audience

So far, a lot has been about you - your fear, your stories, and your approach. To make them your fans, it is more a 2-way interaction that goes beyond your own action. No worries - when you grasp the essence of how online relationships work, you are on the way to having 1,000 super fans as you keep going.

Be the White Belt master ⚪

Join the upcoming cohort for a 3-week group learning experience. You'll be fully equipped to start Building in Public.

$599

Or pay in 2 installments ($319)

Cohort is limited to a total of 20 seats

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Most popular choice

Be the Blue Belt master 🔵

Join the upcoming cohort and get personalized guidance to review, discuss, and strategize your growth plan.

$999

Or pay in 2 installments ($529)

Max of 8 seats

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Be the Black Belt master ⚫

Join the upcoming cohort and onboard a 12-month iterative journey with accountability to build and grow your business in public.

$2,599

Or pay in 2 installments ($1,379)

Max of 4 seats

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Your 13-min Build in Public Crash Course

This is what you get here:

When we open our next enrollment, you'll get an email! If you have more questions in the meanwhile, feel free to email kevon@publiclab.co.

If you're itching to kick off your Twitter presence, you can also read my book: Find Joy in Chaos.