BIPM7 enrollment is now closed. Get on the waitlist for BIPM8 in (likely) August!
Build in Public Mastery
Master growing a community with your work and stories
If you give people a way to follow your journey, they will.
BIPM8 will be coming in August 2023🚀
You can join our waitlist to get the latest updates!
It is 2023. You knew having an online presence and an audience was the key to success. You created a Twitter account and started tweeting, but no one seemed to pay attention to you. You felt like talking to air.Worse, you started questioning if you had any values to bring to the online world.**You know there’s a way to do it because some people have cracked the secret code. **You tried tweeting wisdom like big influencers. You went to other people’s tweets to engage first. Nothing worked because they were scattered tactics or even the wrong strategies for where you were at.
Does this happen to you?
You know who you are in real life, you just don’t know how to show it online
You often cannot come up with ideas to tweet
When you have an idea, you’re afraid to get 0 engagement and people judge you for that
You don’t know how to find posts to engage with or invite engagement in
You get on Twitter feeling overwhelmed and lost like a wild goose chase
You are close to burning out and are on the verge of quitting
If this is you, you’re like 80% of the people getting on Twitter. You’ve been painted the wrong picture, taught the wrong early strategies, and placed in the wrong corner of the Internet.
Let me show you another way.
Build in Public Mastery is the most extensive course to help you create a profitable and buzzing product launch by building together with your community.
You'll be following the Build in Public Arc:
Ready to give yourself a 2nd chance and do it the right way? You can join 100+ creators to achieve:
Why Twitter seems wild and scary but how you can show up as yourself confidently
How to never run out of ideas to share by working with your stories
The 3 storytelling and engagement frameworks so you can interact with anybody online
The system you implement to control Twitter instead of the other way around
The truth about building online relationships and how you do it
How to grow as an independent creator and be in demand
What steps to take to have successful launches supported by your raving fans
The story behind Build in Public Mastery
When I first got to know Building in Public, I remembered me saying “I love it - this is how I’ve been living my life!” I value transparency and community so much that I started creating everything online in public with the people around me.I went on to write the Build in Public guide that was read by 20,000+ entrepreneurs. I’ve also been coaching entrepreneurs and getting on podcasts and events to spread the mindset.Now I’ve developed this in-depth course by taking everything I know about how to build in public to help you grow your online presence and following by showing your work.This is not just content stitched together, this is a learning experience. Your learning experience.
Does Build in Public work?
Nathan Barry
Founder of ConvertKit
Nathan has 80k Twitter followers but, more importantly, he runs ConvertKit with $29M revenue in 2022. He has openly talked about the importance of growing an audience in your journey.Nathan said in his article, "By sharing your journey publicly—and inviting friends, family, and complete strangers along for the ride—you will create your own fan club who are actively rooting for your success.""Some will buy your products, others will tell their friends, and still more will cheer you on."Read his original article here
What is this course?
When you join Build in Public Mastery, you start with our live cohort and get access to our community. When you're ready to build your product to $10K, you can also join our hybrid coaching program.
6-module curriculum covering all you need to show your work and build a following of raving fans <check out a video lesson>
A 4-week live cohort featuring orientation, 6 live activity-based workshops, and graduation so you can learn with the community <check out a workshop sample>
12-month access to the community & sprints, workshops, coworking and events
Detailed walkthrough of how to use Twitter effectively
An online community on Circle where you can access all alumni and new students, a safe place to ask your questions, and discuss & share new ways to grow your brand and following
Tutorials and discounts on the best Twitter tools to help you share, track, and grow
Lifetime access to all materials plus all future updates
(Advanced) 30 "in public" storytelling templates with question prompts to build your creative muscles
(Advanced) Kevon’s 12k tweets dataset growing from 0 to 10k followers in 12 months
(Advanced) Behind the scenes case study on how to build a course in public in 42 days and then making $18k in the first 60 days
(Advanced) Detailed case study of Twitter accounts at 5 different stages and their audience growth strategy
1. Live Cohorts
I don’t believe in just giving you all the videos and articles and let you figure out the rest alone. When I see students go from
insecure and lost → confident and expressive
I know a live cohort is the key to helping you grow.
2. Community
Be part of our async, calm, and supportive community to grow as a public-minded creator.
3. Coaching Program
Whenever you're ready, work with me 1:1 to strategize growing your community & traction in parallel.
Hear from our students
Luke Tyler
Music Producer, Community Lead
"I want to thank Kevon for introducing me to the idea of building in public. It has helped me to be open, authentic, and to share knowledge and experience.""I’d recommend Kevon’s course to anyone who 'feels the fear' but still has a burning desire to create."
Melvin Varghese, PhD
Podcaster, Psychologist, Course Creator
"The thought of being so transparent just felt really overwhelming.""My favorite part of being in the cohort was 1) the awesome people that you get to meet and 2) the different frameworks and tools that Kevon uses to Build in Public.""Kevon is awesome. Good person and great heart. He'll gently guide you but also push you a little bit."
This course is for creator-educators
If you want to create things online under your name, this is for you.
If you are creating knowledge-based digital products, this is for you.
If you want to build profitable products working directly with your community, this is for you.
If you’re looking to play the long game instead of taking shortcuts, this is for you.
Hear what Brian & Cathy have to say
Hear what Arvindh Sundar has to say
Hey, Kevon here 👋
For the first 8 years of my career, I was a hard worker. I dedicated all my time to the companies I was working for or co-creating. When the last company didn't work out, I thought to myself "Dang! I'm still a nobody."At the same time, my first child was coming along. I started rethinking how work and family fit into my life. I wanted a family-oriented life with more time and flexibility.From that day onwards, I knew I had to build myself a presence and a voice online and then grow a sustainable business with them. But, I had no idea how to start and get people to notice me.So I started documenting my journey, sharing my learnings, and telling people what I was working on Twitter. It was slow at first because I had no followers. Then my Twitter followers, newsletter subscribers, and website visitors all started to go up! People resonated with what I shared and I met a lot of amazing people.That's when I first realized the power and potential of Building in Public!Now my 18.9k Twitter followers and 2.8k email subscribers fuel my online business. I’m here to show you the way so you and I can both live the life we want.
You'll get access to a growing library of expert interviews
Arvid Kahl
Arvid is a teacher of building calm & sustainable businesses through his books, course, podcast, and newsletter. He influences daily on 90k founders & creators.
"KP" Karthik Puvvada
KP is not only the host of the Build in Public Podcast, but he is also a notable voice in the Build in Public community with 38k followers.
Samantha Demers
Samantha grew her Twitter from 200 in 2021 to 6,900+ followers in 9 months. by interacting with her audience and building friendships.
Steph Smith
Selling almost 4k copies of Doing Content Right, Steph shares tips on finding our voices and creating content that rises above the noise.
Build in Public Success Stories
Build in Public Mastery has helped more than 100 creators show their work, grow their brand and following, and launch their digital products. The stories below are written by students who want to share their experiences before and after taking part in the program. You can also reach out to them!
Build in Public Mastery taught me how to share my story without being a marketing sleazeball
Cathy, Marko & Christine want to share
Hear from Christine & Brian
Embark on Your 12-month Journey
Be the White Belt master ⚪
Get Out There & Master Building in Public
4-week live cohort
6 live workshops covering the Build in Public Arc
2 office hours & 2 coworking hours
A team of committed mentors
A clear roadmap with 21 pre-recorded video lessons
12-month access to community to sharpen your execution
$750
Or pay in 3 installments ($275)
Be the Blue Belt master 🔵
Reverse Engineer Building in Public with Personalized Guidance
Everything under White Belt ⚪ ($750 value)
(+) Come back for a 2nd cohort ($750 value)
(+) 1 30-min 1:1 coaching call ($200 value)
(+) Case study: building a $18,000 course in public in 42 days ($250 value)
(+) Personalized feedback on in-cohort homework ($300 value)
(+) Personalized progress report ($250 value)
(+) 30 build-in-public templates & examples ($120 value)
(+) Kevon’s 12k tweets dataset growing from 0 to 10k followers in 12 months ($150 value)
(+) Priority support during cohort ($250 value)
Total value of
$3,020
$1,200
Or pay in 3 installments ($440)
Be the Black Belt master ⚫
Unlock the Key to Owning a Voice & Creating a Buzzing Product
Everything under Blue Belt 🔵 ($2,270 value)
(+) Unlimited access to future cohorts ($1,800 value)
(+) Total 2 30-min 1:1 coaching call ($400 value)
(+) Detailed checklist & examples of Momentum Marketing to build & launch your product with buzz ($595 value)
(+) 1 month post-cohort 1:1 support ($350 value)
(+) In-depth review of your conversion flow: Build in Public content → profile → landing page ($550 value)
(+) Free access to Email Course Engine, Easy Content Magic, and Find Joy in Chaos ($166 value)
Total value of
$5,931
$2,400
Or pay in 3 installments ($880)
We want this course to be assessible. If you live in one of these countries, you're eligible for a discount. You can also apply for our scholarship program.
BIPM8 will be coming in August 2023🚀
You can join our waitlist to get the latest updates!
Hear what Cathy Raffaele has to say
Hear what Marko Schmitt has to say
When you share your journey while building it, you can get valuable insights and feedback from your audience that shape your product.You will build something a lot of people want.
What students said
Eddie Bockelman
Entrepreneur, Creator, 12k Twitter Followers
"A year ago, I wanted to build an audience on Twitter but I didn't know where to start. I'm so glad I found Kevon. He's incredibly insightful and able to break down what works so that it's easy to understand. I'm now able to understand and use authenticity and relatability to involve my audience."
Jennifer Newcomb
Writer, Author of 4 Books
"I initially struggled with overthinking and putting too much pressure on myself while sharing on Twitter. The course was an eye-opening experience to just be me, show up authentically, and make equal, respectful, and friendly connections. There was a real emphasis on trusting yourself and humanizing other people, which has really improved how I show up."
Maitry Vaghela
Fitness Startup Founder
"I’d like to thank Kevon for putting this incredible course together. It’s transformed the way I think of my personal brand and audience building. It makes sense to me as when I look at my real-life interactions, I naturally gravitate to people who I perceive as ‘authentic’, and online is no different."
Miguel Espinoza
Developer, Indie Hacker
"As an indie hacker, I knew the importance about building an audience & sharing your voice, yet it felt like I was climbing a mountain. With Kevon’s advice and tactics, it made me feel comfortable about just being me, confident in what I had to say, and just being more open and authentic."
Meera Datey
Web Developer, Founder
"I always wanted to find my voice. I had many scattered thoughts and lacked focus. Kevon’s framework helped me discover myself. In a few weeks, I made more progress than I would have in a year's time. Another benefit of the course is the supportive cohort members, each bringing in a valuable perspective."
Mike Cardona
Digital Marketing Entrepreneur, Newsletter Creator
"Kevon’s expertise, wisdom, and insight are incredible. I learned, and it reminded me of things I can and should do to grow and engage my audience during the course. From day one, the odds will be in your favor. It was very actionable, but also very insightful at the same time - I loved it."
Freeze
Engineer, Creator
"I was feeling lost and had no sense of direction while navigating Twitter. There were people I aspired to be on the platform and I wanted to showcase my personality as freely as they did but I was shy.""I’m surprised at how the course improved my overall self-expression online. As an introvert, I had a hard time sharing or even making friends online. It’s very interesting that I went from the quietest person in the room to someone who volunteered to share after the breakout sessions."
Money Back Guarantee
I want you to be a successful creator. If you go through the videos and coursework of Modules 1 & 2, show your work on Twitter, and still don’t find the course valuable, I’ll happily refund 100% of your course fee within 30 days of your enrollment date.
Latest words from students
FAQ 💭
Is this course only for Twitter? Will I get followers in 4 weeks?
Most of the techniques and examples are Twitter-oriented, but the general concepts are applicable across social media platforms like LinkedIn.Audience building requires commitment. This course covers all the major things you need to know to grow your following, but I can't guarantee that you'll gain lots of followers and engagement quickly.
When does the next cohort start?
BIPM7 will be from May 1st (Mon) to May 26th (Fri), 2023.Orientation is on April 27th (Thu) and graduation is on May 30th (Tue).
What time are the live sessions during 4-week cohort?
Live sessions happen at 7:00PST / 10:00ET / 14:00GMT / 22:00GMT+8 unless we specify.If we have APAC students, we'll be having some extra Office Hours.Week 0: Onboarding
Apr 27 (Thu): Orientation (60 mins)*** Week 1***
May 1 (Mon): Workshop 1 (90 mins)
May 4 (Thu): Workshop 2 (90 mins)Week 2
May 8 (Mon): Workshop 3 (90 mins)
May 11 (Thu): Office Hours (60 mins)
TBD: Coworking Hours (60 mins)Week 3
May 15 (Mon): Workshop 4 (90 mins)
May 18 (Thu): Office Hours (60 mins)
TBD: Coworking Hours (60 mins)Week 4
May 22 (Mon): Workshop 5 (90 mins)
May 25 (Thu): Workshop 6 (90 mins)Week 5: Graduating
May 29 (Mon): Graduation (45 mins)
What if I cannot attend the cohort or any of the live workshops?
This course is designed so that you can go through the curriculum at your own pace.The live cohort with workshops is an enhancement because we know a community-oriented learning experience is a key to shaping your build in public mindset.But don't worry, all live sessions are recorded and uploaded within 24 hours.
How many hours per week should I expect to commit to the course?
Outside of live cohort, you can decide on your own pace. My recommendation is at least 3 hours per week.During the live cohort, a total of 3-4 hours for live workshops plus another 4-12 hours depending on your commitment level.The more you do, the deeper you go, and the more you get out of it.
Do you offer any discount?
I understand the price might not be affordable for everyone. I am offering scholarships to people worldwide. Only limited seats per cohort.
What is your refund policy?
I want you to be a successful creator. If you go through the videos and coursework of Modules 1 & 2, show your work on Twitter, and still don’t find the course valuable, I’ll happily refund 100% of your course fee within 30 days of your enrollment date.
I have more questions, how can I contact you?
Send me any questions you have to hello@publiclab.co and we'll chat more 🙂
Build in Public Mastery
Created at Public Lab
Copyright © 2023 Transparent Lab Limited. All Rights Reserved.
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You'll get updates first when enrollment for Build in Public Mastery opens.By the way:
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You'll get updates when enrollment for Build in Public Mastery opens.By the way:
Unsubscribed!
You'll no longer get future updates on Build in Public Mastery. Before you go, I just want to say - thank you!--- Kevon
Unsubscribed This Cohort!
You'll still get future updates when we roll out a new cohort of Build in Public Mastery. Cheers!--- Kevon
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Go to your email inbox to confirm your email address, then we can deliver the case studies to you :)
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You're all set! If you ever want to pick up Build in Public to grow your business, you can check out our course.
👋 I'm so excited I have to ...
P.S. always pause the video before moving on
Let's do your Build in Public Mastery: Before Snapshot 📸
Submitted!
Now, you have to know how to navigate this! 👇
P.S. always pause the video before moving on
🙌 Yes! Here's your final step today:
Build in Public Success Stories
Build in Public Mastery has helped more than 100 creators show their work, grow their brand and following, and launch their digital products. The stories below are written by students who want to share their experiences before and after taking part in the program. You can also reach out to them!
Build in Public Mastery taught me how to share my story without being a marketing sleazeball
BIPM Cohort 7 is now closed!
Are you ready to grow your community & traction?
We're closing in
Choose what best suits you:
Be the White Belt master ⚪
Get Out There & Master Building in Public
4-week live cohort
6 live workshops covering the Build in Public Arc
2 office hours & 2 coworking hours
A team of committed mentors
A clear roadmap with 21 pre-recorded video lessons
12-month access to community to sharpen your execution
$750
Or pay in 3 installments ($275)
Be the Blue Belt master 🔵
Reverse Engineer Building in Public with Personalized Guidance
Everything under White Belt ⚪ ($750 value)
(+) Come back for a 2nd cohort ($750 value)
(+) 1 30-min 1:1 coaching call ($200 value)
(+) Case study: building a $18,000 course in public in 42 days ($250 value)
(+) Personalized feedback on in-cohort homework ($300 value)
(+) Personalized progress report ($250 value)
(+) 30 build-in-public templates & examples ($120 value)
(+) Kevon’s 12k tweets dataset growing from 0 to 10k followers in 12 months ($150 value)
(+) Priority support during cohort ($250 value)
Total value of
$3,020
$1,200
Or pay in 3 installments ($440)
Be the Black Belt master ⚫
Unlock the Key to Owning a Voice & Creating a Buzzing Product
Everything under Blue Belt 🔵 ($2,270 value)
(+) Unlimited access to future cohorts ($1,800 value)
(+) Total 2 30-min 1:1 coaching call ($400 value)
(+) Detailed checklist & examples of Momentum Marketing to build & launch your product with buzz ($595 value)
(+) 1 month post-cohort 1:1 support ($350 value)
(+) In-depth review of your conversion flow: Build in Public content → profile → landing page ($550 value)
(+) Free access to Email Course Engine, Easy Content Magic, and Find Joy in Chaos ($166 value)
Total value of
$5,931
$2,400
Or pay in 3 installments ($880)
Build in Public Success Stories
Build in Public Mastery has helped more than 100 creators show their work, grow their brand and following, and launch their digital products. The stories below are written by students who want to share their experiences before and after taking part in the program. You can also reach out to them!
Cathy, Marko & Christine want to share
Hear from Christine & Brian
Ready to give yourself a 2nd chance and do it the right way? You can join 100+ creators to achieve:
Why Twitter seems wild and scary but how you can show up as yourself confidently
How to never run out of ideas to share by working with your stories
The 3 storytelling and engagement frameworks so you can interact with anybody online
The system you implement to control Twitter instead of the other way around
The truth about building online relationships and how you do it
How to grow as an independent creator and be in demand
What steps to take to have successful launches supported by your raving fans
We make progress together as a community.
This course is for creator-educators
If you want to create things online under your name, this is for you.
If you are creating knowledge-based digital products, this is for you.
If you want to build profitable products working directly with your community, this is for you.
If you’re looking to play the long game instead of taking shortcuts, this is for you.
What is this course?
When you join Build in Public Mastery, you start with our live cohort and get access to our community. When you're ready to build your product to $10K, you can also join our hybrid coaching program.
6-module curriculum covering all you need to show your work and build a following of raving fans <check out a video lesson>
A 4-week live cohort featuring orientation, 6 live activity-based workshops, and graduation so you can learn with the community <check out a workshop sample>
12-month access to the community & sprints, workshops, coworking and events
Detailed walkthrough of how to use Twitter effectively
An online community on Circle where you can access all alumni and new students, a safe place to ask your questions, and discuss & share new ways to grow your brand and following
Tutorials and discounts on the best Twitter tools to help you share, track, and grow
Lifetime access to all materials plus all future updates
(Advanced) 30 "in public" storytelling templates with question prompts to build your creative muscles
(Advanced) Kevon’s 12k tweets dataset growing from 0 to 10k followers in 12 months
(Advanced) Behind the scenes case study on how to build a course in public in 42 days and then making $18k in the first 60 days
(Advanced) Detailed case study of Twitter accounts at 5 different stages and their audience growth strategy
Hear what Brian & Cathy have to say
Hear what Arvindh Sundar has to say
Hey, Kevon here 👋
For the first 8 years of my career, I was a hard worker. I dedicated all my time to the companies I was working for or co-creating. When the last company didn't work out, I thought to myself "Dang! I'm still a nobody."At the same time, my first child was coming along. I started rethinking how work and family fit into my life. I wanted a family-oriented life with more time and flexibility.From that day onwards, I knew I had to build myself a presence and a voice online and then grow a sustainable business with them. But, I had no idea how to start and get people to notice me.So I started documenting my journey, sharing my learnings, and telling people what I was working on Twitter. It was slow at first because I had no followers. Then my Twitter followers, newsletter subscribers, and website visitors all started to go up! People resonated with what I shared and I met a lot of amazing people.That's when I first realized the power and potential of Building in Public!Now my 18.9k Twitter followers and 2.8k email subscribers fuel my online business. I’m here to show you the way so you and I can both live the life we want.
Be the White Belt master ⚪
Get Out There & Master Building in Public
4-week live cohort
6 live workshops covering the Build in Public Arc
2 office hours & 2 coworking hours
A team of committed mentors
A clear roadmap with 21 pre-recorded video lessons
12-month access to community to sharpen your execution
$750
Or pay in 3 installments ($275)
Be the Blue Belt master 🔵
Reverse Engineer Building in Public with Personalized Guidance
Everything under White Belt ⚪ ($750 value)
(+) Come back for a 2nd cohort ($750 value)
(+) 1 30-min 1:1 coaching call ($200 value)
(+) Case study: building a $18,000 course in public in 42 days ($250 value)
(+) Personalized feedback on in-cohort homework ($300 value)
(+) Personalized progress report ($250 value)
(+) 30 build-in-public templates & examples ($120 value)
(+) Kevon’s 12k tweets dataset growing from 0 to 10k followers in 12 months ($150 value)
(+) Priority support during cohort ($250 value)
Total value of
$3,020
$1,200
Or pay in 3 installments ($440)
Be the Black Belt master ⚫
Unlock the Key to Owning a Voice & Creating a Buzzing Product
Everything under Blue Belt 🔵 ($2,270 value)
(+) Unlimited access to future cohorts ($1,800 value)
(+) Total 2 30-min 1:1 coaching call ($400 value)
(+) Detailed checklist & examples of Momentum Marketing to build & launch your product with buzz ($595 value)
(+) 1 month post-cohort 1:1 support ($350 value)
(+) In-depth review of your conversion flow: Build in Public content → profile → landing page ($550 value)
(+) Free access to Email Course Engine, Easy Content Magic, and Find Joy in Chaos ($166 value)
Total value of
$5,931
$2,400
Or pay in 3 installments ($880)
Hear what Cathy Raffaele has to say
Hear what Marko Schmitt has to say
Money Back Guarantee
I want you to be a successful creator. If you go through the videos and coursework of Modules 1 & 2, show your work on Twitter, and still don’t find the course valuable, I’ll happily refund 100% of your course fee within 30 days of your enrollment date.
FAQ 💭
Is this course only for Twitter? Will I get followers in 4 weeks?
Most of the techniques and examples are Twitter-oriented, but the general concepts are applicable across social media platforms like LinkedIn.Audience building requires commitment. This course covers all the major things you need to know to grow your following, but I can't guarantee that you'll gain lots of followers and engagement quickly.
When does the next cohort start?
BIPM7 will be from May 1st (Mon) to May 26th (Fri), 2023.Orientation is on April 27th (Thu) and graduation is on May 30th (Tue).
What time are the live sessions during 4-week cohort?
Live sessions happen at 7:00PST / 10:00ET / 14:00GMT / 22:00GMT+8 unless we specify.If we have APAC students, we'll be having some extra Office Hours.Week 0: Onboarding
Apr 27 (Thu): Orientation (60 mins)*** Week 1***
May 1 (Mon): Workshop 1 (90 mins)
May 4 (Thu): Workshop 2 (90 mins)Week 2
May 8 (Mon): Workshop 3 (90 mins)
May 11 (Thu): Office Hours (60 mins)
TBD: Coworking Hours (60 mins)Week 3
May 15 (Mon): Workshop 4 (90 mins)
May 18 (Thu): Office Hours (60 mins)
TBD: Coworking Hours (60 mins)Week 4
May 22 (Mon): Workshop 5 (90 mins)
May 25 (Thu): Workshop 6 (90 mins)Week 5: Graduating
May 29 (Mon): Graduation (45 mins)
What if I cannot attend the cohort or any of the live workshops?
This course is designed so that you can go through the curriculum at your own pace.The live cohort with workshops is an enhancement because we know a community-oriented learning experience is a key to shaping your build in public mindset.But don't worry, all live sessions are recorded and uploaded within 24 hours.
How many hours per week should I expect to commit to the course?
Outside of live cohort, you can decide on your own pace. My recommendation is at least 3 hours per week.During the live cohort, a total of 3-4 hours for live workshops plus another 4-12 hours depending on your commitment level.The more you do, the deeper you go, and the more you get out of it.
Do you offer any discount?
I understand the price might not be affordable for everyone. I am offering scholarships to people worldwide. Only limited seats per cohort.
What is your refund policy?
I want you to be a successful creator. If you go through the videos and coursework of Modules 1 & 2, show your work on Twitter, and still don’t find the course valuable, I’ll happily refund 100% of your course fee within 30 days of your enrollment date.
I have more questions, how can I contact you?
Send me any questions you have to hello@publiclab.co and we'll chat more 🙂
Build in Public Mastery
Created at Public Lab
Copyright © 2023 Transparent Lab Limited. All Rights Reserved.